Training · Free and open to all
Training · Free and open to allStrategic Masterclasses
The decision before the tools. Long-form sessions on positioning, offers, pricing, pipeline, and the systems behind them. Free and open to all.
A masterclass is the conversation that comes before the tools. We take one decision: how to price, when to hire, whether AI belongs in that step, what your brand is actually promising, and work it end to end with frameworks, numbers, and the tradeoffs nobody puts in the webinar.
Every class runs 45 to 60 minutes and covers one of our 5 pillars: sales, marketing, branding, AI, and systems. Nothing is gated. Each one gets its own page here with the video, a written breakdown, and the takeaways, so you can read it as fast as you can watch it.
If you want the work product we create during the call: the finished tools, prompts, scripts, and templates, that lives inside Resources, our paid membership. The call itself always stays free.
Who it's for
- Owners and operators making the call, not just executing it
- Anyone who wants the reasoning, not a checklist
- Teams who need a shared framework before they pick a tool
Every masterclass
Watch any class, free.
Newest first. Each one has its own page with the video, a written breakdown, and the takeaways.
SystemsStrategic MasterclassesThe KPI Playbook
How to build a measurement system that creates accountability instead of dashboards nobody reads.Watch and read
SalesStrategic MasterclassesUpselling: 2X Your Revenue
Grow revenue from the customers you already have, without spending another dollar on ads.Watch and read
SystemsStrategic MasterclassesEmployee Health Optimization
Strategic benefits, tax-efficient payroll, and wellness programs that strengthen the team and the balance sheet.Watch and read
SystemsStrategic MasterclassesWhy Your Business Needs a Contingency Plan
A practical framework for surviving outages, cyberattacks, and the loss of key people without descending into chaos.Watch and read
SystemsStrategic MasterclassesCustomer Journey Design for Small Business
Map, optimize, and automate the journey from first touch to referral: before you buy more leads.Watch and read
SystemsStrategic MasterclassesDecision Strategy as Productivity Tool
Better decisions beat better time management: frameworks for choosing well under pressure.Watch and read
SalesStrategic MasterclassesHuman Follow-Up and Offer Packaging
Package the offer better, onboard better, follow up like a person, and stop competing on price.Watch and read
SalesStrategic MasterclassesMulti-Step Prospecting Systems
A value-driven outreach cadence across email, LinkedIn, phone, text, and video DMs that doesn't read as spam.Watch and read
MarketingStrategic MasterclassesAvoidable Website Mistakes
Why most sites convert at 3–4%, and the structural fixes that beat another redesign.Watch and read
SystemsStrategic MasterclassesProductize Your Services
Turn custom work into a repeatable offer with better margins and less founder drag.Watch and read
SalesStrategic MasterclassesDeciphering Buyer Archetypes
12 buyer types, and how to adapt your process to how each one actually decides.Watch and read
BrandingStrategic MasterclassesBrand Storytelling for Business Growth
Find the real story underneath your business and use it to shorten the sales cycle.Watch and read
SalesStrategic MasterclassesThe Fortune is in the Follow-Up Systems
Recover the revenue already sitting in your pipeline with a structured multi-channel follow-up system.Watch and read
SalesStrategic MasterclassesWin B2B Deals Others Won't Touch
Consultative B2B selling in complex markets, including alternative financing and hard-to-qualify industries.Watch and read
AIStrategic MasterclassesReal-World AI Applications
Case studies across healthcare, finance, manufacturing, agriculture, and logistics: AI past the chatbot stage.Watch and read
MarketingStrategic MasterclassesAT, TO, FOR: The 3 Levels of Copywriting
A framework for moving your messaging from talking at people to writing for them.Watch and read
MarketingStrategic MasterclassesSEO for Social Dominance
Turn social profiles into searchable storefronts that capture intent instead of chasing views.Watch and read
BrandingStrategic MasterclassesNarrative & Nostalgia
Weaving real history into a modern brand story without manufacturing the emotion.Watch and read
AIStrategic MasterclassesNo Code AI Workflows
Build sales and operations automations in plain language, with no technical background required.Watch and read
SalesStrategic MasterclassesTrust Kills Sales
Why “know, like, and trust” misreads modern buyers, and what replaces it: transparency, proof, and clarity.Watch and read
SystemsStrategic MasterclassesThe Feedback Loop: Design Systems That Self-Optimize
A 4-step cycle (collect, analyze, act, repeat) embedded into every system you run.Watch and read
AIStrategic MasterclassesThe AI Bullsh*t Detector
Critical thinking for AI strategy: how to validate a use case before you spend money on it.Watch and read
BrandingStrategic MasterclassesThe Founder's Footprint
Building a personal brand that reduces sales friction and raises the credibility of the company.Watch and read
SalesStrategic MasterclassesAuthority Based Selling
The Conversations Convert framework: attract buyers who are already decided before the call.Watch and read
MarketingStrategic MasterclassesAdvertising 101
Build high-converting ads out of content that already proved itself with your audience.Watch and read
BrandingStrategic MasterclassesCrafting an Authentic Brand Voice
The one thing competitors can't copy: a voice that reflects who you actually are.Watch and read
SalesStrategic MasterclassesBad Swipes: What Not to Say
Thirteen ways sales messages destroy opportunities, and the framework that fixes them.Watch and read
SystemsStrategic Masterclasses10 Automations You Need to Sell More
The 10 core automations that give back 15–20 hours a week without adding headcount.Watch and read
MarketingStrategic MasterclassesMarket Message Match
A growth framework for real businesses: not the venture-backed model most founders copy.Watch and read
MarketingStrategic MasterclassesTrade Show Domination
A repeatable system that turns trade shows from expensive gambles into predictable pipeline.Watch and read
AIStrategic MasterclassesTake Your First Smart Step With Agentic AI
What agentic AI actually is, where it belongs in a business, and why most implementations fail.Watch and read
SystemsStrategic MasterclassesHow to Think in Systems
The shift from being the hero who fixes everything to the architect who builds what doesn't break.Watch and read
AIStrategic MasterclassesHow to Build a Knowledge Base That Powers AI
Generic AI is a chatbot. Fed your frameworks, voice, and examples, it becomes a competitive advantage.Watch and read
BrandingStrategic MasterclassesBrand Dissection
Reverse-engineer billion-dollar brands with the Mirror Framework and find the gap your competitors left open.Watch and read
SalesStrategic MasterclassesIntelligent Prospecting for Sales
Replace mass outreach with fewer, better messages, and stop manufacturing fake rapport.Watch and read
MarketingStrategic MasterclassesPages That Convert
The Convert Framework: 7 parts that turn a page into an asset instead of a brochure.Watch and read
SystemsStrategic MasterclassesHow to Build Predictable Growth With Systems and Automation
Guest Anthony Hoshino on invisible loss: the revenue leaking out of your pipeline before anyone notices.Watch and read
MarketingStrategic MasterclassesThe Lead Machine
The 1-3-7 framework: one optimized hub, 3 lead magnets, 7 traffic programs.Watch and read
SalesStrategic MasterclassesThe Questions That Sell More
The 10-question diagnostic framework behind $150M in sales: stop pitching, start diagnosing.Watch and read
BrandingStrategic MasterclassesTurn Your Team Into Your Most Powerful Branding Asset
Marcus Scruggs on shifting a field team from cost center to revenue generator: without more admin.Watch and read
AIStrategic MasterclassesHow to Write AI Prompts That Actually Work
The CLEAR Framework: 5 steps that turn vague requests into on-brand, usable output.Watch and read
SystemsStrategic MasterclassesBuild a Content System That Works Without You
The content lifecycle and post-session automation that turns one masterclass into 20+ assets.Watch and readShare the library
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