HighLevel LevelUp 2026: The Features That Help You Sell More

HighLevel unveiled more than 300 new releases at LevelUp 2026 in Dallas, October 26 to 29.

The whole HighLevel events team showed out. From the keynotes and breakouts to the parties and games, we were everywhere, and we came home with a short list of the releases that help you sell more: faster replies, old lists brought back to life, and more booked calls turned into revenue.

With Ask AI now running most of the CRM from a prompt, there has never been a better time to be on HighLevel. Where a feature still sits behind a Labs toggle or a beta sign-up, this page tells you, so you know what you can switch on today.

Answer every lead first

The faster you reply, the more of your leads book. The new flow builder for Conversation AI puts your chat agent on a visual canvas with branches, waits, and handoffs to a person, and AI can draft the whole flow from a plain description of how you sell.

Your agent can now reply with buttons, quick replies, lists, images, and files on supported channels. A prospect taps a time to book instead of typing a sentence, and fewer of them drop off between the question and the calendar.

On the phone, Voice AI agents built on speech-to-speech models can check your calendar and take payments in the middle of a call. Voice AI also answers WhatsApp calls now.

Funnels and websites get a native quiz element, so visitors score themselves before they ever talk to you. Route the high scores straight to a booking page and let the rest go into nurture.

Wake up the list you already paid for

Outbound AI agents start the conversation for you. A form fill, a missed call, or a deal changing stages triggers a personal opener, and the agent follows up on the schedule you set. You switch it on in Labs.

Database reactivation campaigns send that same agent to your old leads, past customers, and stalled deals in bulk. Pick a segment or smart list, choose how the messages go out, and every reply hands off to a live conversation in your inbox.

For a business with a few years of contacts, this is the fastest revenue in the whole release. Those people already know you.

Close more of the calls you book

Meeting Room puts video calls inside HighLevel, with recordings, transcripts, and AI summaries. Workshops and group sales calls can split into as many as 100 breakout rooms.

Calendars can now sell retail products from service appointments, so the add-on gets offered while the customer is already booked. Order forms were redesigned with one-step, two-step, and split layouts, plus file upload and signature fields, which keeps the paperwork on the same page as the payment.

Find out which follow-up converts

Workflows now support A/B testing. Split contacts across up to 10 paths and let HighLevel pick the winner by email activity, appointments, tags, or payments, then send everyone down the sequence that books.

Workflow Maps lays every workflow and contact journey out on 1 map and helps you find the errors that quietly break follow-up. Managed Agents can now wait minutes or days and time their follow-ups around appointments, and they monitor their own health and propose a fix for your review when something fails.

Land in the inbox

A pre-send spam check scores your sender setup and your content before a campaign goes out. Automated warm-up for dedicated sending domains, with a health score, is open through a private beta sign-up.

Get more leads from ads and AI search

Ad Manager now launches TikTok lead campaigns through Instant Forms or TikTok DMs. Meta campaigns sync both ways, so edits made in HighLevel or in Meta stay matched.

Marketing Audit Reports gained an AI search visibility score. It rates a business out of 100 on local presence, crawler access, schema markup, and readiness for AI agents, then lists the fixes in order of priority. For an agency, that report is the opening of a sale. It turns on in Labs, and a separate AI & Search Visibility tracker is in private beta.

Turn customers into repeat buyers and referrals

The Client Portal AI App Builder designs a branded client portal from a conversation. Customers can browse and buy your courses and offers inside it, book appointments, and submit applications that land in your CRM with invoice payments attached.

Loyalty & Referral adds reward programs with QR scanning for visits and redemptions, and it is in private beta. Reviews AI now writes in your brand voice with guardrails and holds sensitive reviews for your approval, and agencies can set it across every sub-account at once.

Run your CRM by talking to it

Ask AI creates and updates contacts, opportunities, calendars, and appointments, builds funnels, and connects Stripe, and it asks for your approval before every change. You can text it, call it, or talk to it in the mobile app, and it builds documents like proposals, spreadsheets, and presentations in your brand style.

Workflows and campaigns stay read-only in Ask AI, so automations are still built in the workflow builder.

What it costs

HighLevel plans run $97, $297, and $497 a month. Agency users get Ask AI, AI Studio, Creator Studio, and Content AI at no extra cost, subject to fair use.

The agents that talk to your customers bill separately: Conversation AI, Voice AI, Reviews AI, and Managed Agents. Pay per use, or add an AI Employee plan for each sub-account. The $50 Growth plan includes 1,000 Conversation AI responses, 100 Voice AI minutes, and 100 Managed Agent runs a month, and the $97 Unlimited plan makes Conversation AI and Voice AI unlimited under fair use. Agencies on the $497 Founder Plan can also add a $20 Starter plan with agent usage billed per use.

Where to start

Pick the 1 outcome that costs you the most money today. If slow replies lose you deals, start with Conversation AI. A large contact list that has gone quiet is the case for database reactivation, and booked calls that stall before payment call for Meeting Room and the new order forms.

Start your 30-day free trial of HighLevel(paid link) (paid link). Our link gives you 30 days instead of the standard 14, and we earn a commission if you sign up, at no extra cost to you.

Sources

• HighLevel: LevelUp Day 2026, the next evolution of HighLevel features and enhancements
• PR Newswire: HighLevel LevelUp 2026 event announcement
• HighLevel: Overview of the Ask AI assistant
• HighLevel: AI product pricing
• HighLevel: Meeting Room overview
• HighLevel: Introduction to Workflow Maps
• HighLevel pricing