GHL pricing
GHL pricingGoHighLevel pricing: the plans, the add-on costs, and the real monthly number
The plan price is the part everybody quotes. The number that actually hits your card includes usage, and that is where agencies get surprised in month 2.
How much does GoHighLevel cost?
HighLevel publishes 3 plans: Starter at $97 per month, Unlimited at $297 per month, and the Pro or SaaS tier at $497 per month. On top of the plan you pay usage for phone calls, text messages, emails, and AI features, drawn from a wallet you top up. The plan is worth it when it replaces 3 or more tools you already pay for, and the SaaS tier is worth it when you are billing clients for the platform yourself.
What each plan actually unlocks
The jump from Starter to Unlimited is about how many accounts you run, not about features you are missing. The jump to the Pro or SaaS tier is about whether you are selling the platform as your own product.
| Plan | Published price | What it unlocks | Who it fits |
|---|---|---|---|
| Starter | $97 per month | Up to 3 sub-accounts, full CRM, funnels, calendars, email, SMS, workflows, and reputation management | An operator running their own business, or an agency with a handful of clients |
| Unlimited | $297 per month | Unlimited sub-accounts, branded desktop app, and API access | Agencies past 3 client accounts |
| Pro or SaaS mode | $497 per month | White-label platform, your own pricing control, and direct client billing | Agencies reselling the platform as software |
The costs that are not in the plan price
Usage is billed from a wallet, separately from the subscription. None of these are hidden, they are just never in the comparison table somebody shows you on a sales call.
- Phone numbers, inbound and outbound call minutes, and text message segments.
- Email sends, which are priced per volume rather than bundled with a seat.
- AI features, including conversation AI and content generation.
- A2P registration for text messaging, which is a compliance step, not an optional upsell.
- Premium actions and integrations inside workflows.
- Your own domain, and anything you connect for payments.
Rebilling is what turns cost into margin
On the SaaS tier you can mark up usage and bill it to the client through your own account. That single mechanic is why the $497 tier is not really an expense line for a reselling agency, it is inventory.
The trap is pricing the client plan against your plan cost instead of against your loaded cost. Include usage, support coverage, and the hours it takes to launch an account, or you will sell a plan that is busy and unprofitable.
Work out your real monthly number in 5 minutes
Take the plan price. Add your expected message and minute volume at your own send rate. Add the support coverage you actually need at your account count. Add the setup hours per new client, priced at what your time is worth. That total is what you compare against the stack it replaces.
Most operators who conclude HighLevel is expensive never cancelled the tools it was supposed to replace. That is a decision problem, not a pricing problem.
How this sells more
Knowing your real loaded cost per account is what lets you quote a client without flinching and without discounting. Agencies that price from plan cost alone either lose deals to someone braver or win deals that pay them nothing. The number is the sales tool.
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GHL pricing