Let’s be honest. Your sales team is wasting most of its day.

They’re not talking to customers. They’re not closing deals. They’re buried in busywork. Updating the CRM. Writing emails that no one reads. Guessing which leads to call next.

It’s a colossal waste of time. And talent.

So you hear about AI. You think, “This is it. The magic bullet.” You buy some fancy new tool that promises to automate everything. You plug it in. And… nothing happens. Or worse, your team gets even more bogged down trying to manage the new robot overlord. Sound familiar?

Here’s the problem. You’re thinking about AI all wrong. You’re looking for a replacement for your sales team. You should be looking for a force multiplier. You’re trying to automate the human work. You should be automating the robot work.

The Shiny Object Trap

I see this all the time. A founder, let’s call him Tom, runs a B2B SaaS company. Good product. Smart team. But they’re stuck. The sales team is spending 80% of their day on administrative nonsense. Morale is low. Quotas are a distant memory.

Tom goes to a conference. He sees a demo for a new AI-powered “sales automation platform.” It’s slick. It’s impressive. It promises to triple his team’s productivity overnight. He signs a five-figure annual contract on the spot.

Six months later? It’s a disaster. The team hates the new tool. It’s clunky. It’s impersonal. It sends out spammy-sounding emails that alienate prospects. Tom’s best salesperson quits. He’s out tens of thousands of dollars and his sales are even worse than before.

Tom fell into the shiny object trap. He bought a tool without a strategy. He tried to automate the relationship-building, the problem-solving, the human connection. The very things that actually close deals.

Stop Automating the Human Work

Here’s the fundamental truth about AI in sales: If a robot can do it, a robot should do it.

That’s it. That’s the whole strategy.

Think about all the things your salespeople do that a robot could do better.

• Data entry? A robot can do that.

• Lead scoring? A robot can do that

• Scheduling demos? A robot can do that

• Transcribing sales calls? A robot can do that.

This is the robot work. It’s the mundane, repetitive, soul-crushing stuff that burns out your best people. And it’s the stuff that AI is exceptionally good at.

When you automate the robot work, you free up your sales team to do the human work. The work that actually matters. The work that a robot can’t do.

• Building rapport? That’s human work.

• Understanding a customer’s deepest fears and desires? That’s human work.

• Navigating complex organizational politics? That’s human work

• Creating a brilliant, customized solution to a thorny problem? That’s human work

The Real AI Strategy: Be More Human

After his expensive failure, Tom came to us. We didn’t sell him another tool. We gave him a new strategy. A simple one.

1. Automate the mundane, not the meaningful. We had him cancel his five-figure AI platform. We replaced it with a few simple, inexpensive tools. One to automatically capture and enrich leads. Another to handle demo scheduling. The total cost was less than $100 a month.\

2. Use AI to personalize, not to spam. Instead of using AI to send out thousands of generic emails, we used it to help his team write a handful of brilliant ones. We used a tool that analyzed a prospect’s LinkedIn profile and recent news to generate a hyper-personalized opening line. The salesperson then wrote the rest of the email. Their response rate went from 3% to over 30%.

3. Use AI to augment intelligence, not replace it. We started recording all their sales calls. We used an AI tool to transcribe them and analyze them for patterns. Not to tell them what to say, but to show them what their customers were saying. They discovered that their most successful deals all had one thing in common: the customer mentioned the word “integration” within the first five minutes. This was a game-changer. They changed their entire sales pitch to lead with integration.

Tom’s business was transformed. His team was happier. They were spending their days talking to customers, not fighting with software. And their sales? They doubled in six months.

Stop Guessing. Start Selling.

This isn’t rocket science. It’s about having a strategy. It’s about being intentional. It’s about using AI as a scalpel, not a sledgehammer.

At Sell More Academy, we don’t teach you how to use the latest AI fad. We teach you how to think. We teach you how to build a sales process that is both ruthlessly efficient and deeply human.

If you’re done chasing shiny objects and you’re ready to build a real sales machine, then it’s time to join Sell More Academy. Our members get access to the exact blueprints we used to help Tom and hundreds of other founders. You’ll get our ‘AI Sales Strategy Blueprint,’ our community of experts, and the accountability you need to actually implement this stuff.

Stop wasting time. Join Sell More Academy