Digital marketing changes fast. The old rules no longer apply. What worked yesterday is obsolete today, and tomorrow will bring a new set of challenges. The constant chase for leads, the endless cycle of content creation, and the pressure to keep up with the latest trends can be exhausting. But what if there was a better way? What if you could build a brand that does the heavy lifting for you, a brand that markets itself?

This was the central theme of a recent Sell More Academy masterclass featuring our host, Ben McGary, and special guest Mat Rogers, the Chief Operating Officer of Lizard Marketing.

Mat, a seasoned expert in business growth, shared his insights on how to build a brand that not only stands out but also creates a lasting connection with customers. He was instrumental in scaling his family's service company, Killingsworth Environmental, to over $28 million, so he knows a thing or two about building something that lasts.

The Digital Marketing Renaissance

Mat describes the current era as a "digital marketing renaissance." It's a time of significant change, where AI, SEO, and authentic content are converging to reshape how consumers discover and connect with brands. The traditional focus on keywords and backlinks is no longer enough. Today, it's about Answer Engine Optimization (AEO).

"People need to forget about SEO. Most aspects of SEO or search engine optimization, they need to be thinking about AEO. Or Answer Engine Optimization." - Mat Rogers

This means your brand's online presence—your website, social media, and business profiles—must be designed to answer the questions your potential customers are asking. It's about providing value and establishing your brand as an authority in your field.

From Pushing to Pulling: A Mindset Shift

The most significant shift entrepreneurs need to make is moving from a "push" marketing strategy to a "pull" strategy. Instead of constantly pushing your message on people, you need to build a brand that naturally pulls them in. This starts with a clear and compelling brand identity.

Your brand is not just a logo or a tagline. It's the core idea of who you are and what you stand for. It's the story you tell and the experience you deliver. When you have a strong brand, you break through the noise and stand out from the competition. You become memorable.

Building a Brand That Sells Itself

So, how do you build a brand that markets itself? Here are some key takeaways from the masterclass:

1. Start with Your Idea

Everything starts with your core idea. What makes you unique? What is the story you want to tell? This idea should be the foundation of everything you do, from your messaging to your customer service. It's the 10% of the work that will yield 90% of the results.

2. Be Consistent Across All Platforms

In the age of AI and AEO, consistency is crucial. Your brand message must be consistent across all your platforms, from your website and social media to your Google Business Profile and even Reddit. This consistency sends a clear signal to both consumers and search engines that you are a credible and trustworthy brand.

3. Focus on the Customer Experience

A great brand is built on a great customer experience. It's the small things that make a big difference. Mat shared how at Killingsworth, technicians were encouraged to do something kind for homeowners before leaving, like complimenting their garden or bringing in their trash cans. These small acts of kindness built a loyal customer base and a reputation for exceptional service.

4. Tell Your Story

Get good at telling your story online. Use social media, especially video, to share your brand's personality and connect with your audience on a human level. Be authentic, be engaging, and be consistent. As Mat emphasized, you need to be telling your story on all platforms, including TikTok, which is increasingly becoming a search engine for consumers.

The Takeaway

Building a brand that markets itself is not a quick fix. It's a long-term strategy that requires a deep understanding of your customers, a clear brand identity, and a commitment to delivering an exceptional experience. But the rewards are immense. A strong brand will not only attract more customers but also allow you to sell at higher margins. Your reputation will precede you, and sales will become easier.

Ready to build a brand that sells itself?

Watch the replay of this masterclass and many more inside the Sell More Academy class vaults. Our masterclasses are available to Sell More Academy members for AI and Systems calls on Mondays and Fridays, and exclusively to our Vendere Plus members for Branding on Tuesday, Marketing on Wednesday, and Sales on Thursday.

Watch the replay now!

Not a member? Sell More Academy is the Mastermind for More Sales. We provide the community, resources, and expert guidance you need to stay ahead of the curve and sell a lot more stuff. Join us and start building a brand that will stand the test of time.