In the world of sales, we're all familiar with the concept of a "swipe file" – a collection of proven messages that have worked in the past. But what about the messages that don't work? What about the "bad swipes" that fill our inboxes and DMs every day?

At Sell More Academy, we believe that studying these failures is just as important as studying successes. By understanding what not to do, we can learn the principles of good communication and build genuine connections with our prospects. This is a crucial part of a successful market message match.

The Problem with Most Sales Outreach

Most bad sales messages share a common flaw: they are self-centered. They prioritize the sender's agenda over the recipient's situation. This is a fatal flaw in communication. People don't buy from businesses; they buy from people. And people communicate with one another through understanding and connection, not self-interest.

When your outreach is all about you, it signals desperation and a lack of research. It breaks credibility and ruins your chances of building a real relationship. To sell more, you need to shift your focus from what you want to what your prospect needs.

The 13 Deadly Sins of Sales Communication

In our latest masterclass, we identified 13 common patterns of bad swipes that destroy prospecting efforts. These aren't just random mistakes; they are systematic errors rooted in outdated sales training. Here are a few examples:

• The Forced Rapport Trap: Trying to create a fake connection based on superficial information.

• The Fake Compliment: Using generic praise that signals a lack of genuine interest.

• The Trust Grab: Attempting to establish trust before you've earned it.

• The Desperate Close: Asking for too much, too soon.

Each of these bad swipes breaks communication in a different way, but they all stem from the same root cause: self-interest. To learn about all 13 deadly sins and how to avoid them, watch the full masterclass replay in the Sell More Academy community.

The Framework for Good Communication

So, what's the alternative to bad swipes? The answer is a simple but powerful framework for good communication:

1. Lead with Relevance, Not Rapport: Show that you understand your prospect's specific situation.

2. Demonstrate Value Before Making an Ask: Give them a reason to want to talk to you.

3. Demonstrate Value Before Making an Ask: Give them a reason to want to talk to you.

4. Be Honest and Direct: Don't use deception or manipulation.

By following this framework, you can create a system for better communication that will help you stand out from the crowd and build real relationships with your prospects. When you lead with relevance and genuine understanding, you signal that you're different. You signal that you've done the work and that you're the real deal.

Start Building Your Own Bad Swipes File

We encourage you to start collecting your own bad swipes. Analyze them, learn from them, and use them as a guide for what to avoid in your own outreach. By studying what doesn't work, you'll develop a deeper understanding of what does.

Ready to dive deeper into the world of good swipes and learn how to sell more effectively? Join the Sell More Academy community today to access the full masterclass, connect with fellow high-achievers, and get the resources you need to build a better business.

Join Sell More Academy today